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Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service.
The key areas of digital marketing include:
Marketing Funnel Strategy
This refers to the series of steps that a website visitor goes through to complete a desired action, such as making a purchase or filling out a form. By understanding the steps in the funnel and the actions that visitors take at each stage, marketers can optimize their website and marketing campaigns to increase the number of visitors who complete the desired action.
Social Advertising Strategy
This refers to the use of social media platforms, such as Facebook and Instagram, to promote a product or service. Social advertising can be used to reach a specific target audience, increase brand awareness, and drive website traffic.
Artificial Intelligence in Digital Marketing​
AI can improve digital marketing in several ways such as personalization, automation, predictive analytics, content creation, ad targeting, chatbots and optimization.
Marketing Automation Strategy​
This refers to the process of using technology to streamline and automate repetitive marketing tasks. The goal of marketing automation is to increase efficiency, improve targeting, and optimize campaigns for better performance.
Tracking, Analytics, and Reporting Strategy
This refers to the process of collecting and analyzing data to track the performance of digital marketing campaigns. By using analytics tools, marketers can track website traffic, customer behavior, and campaign performance, and use this information to optimize their strategies and improve the ROI of their campaigns.